How the California Privacy Rights Act reshapes U.S. privacy compliance in 2023

December 19, 2022 | By Tim Peterson The U.S. privacy landscape is on the edge of a new era.  Next year, companies ranging from brands and publisher...

December 24, 2022
1:28 AM

December 19, 2022 | By Tim Peterson The U.S. privacy landscape is on the edge of a new era.  Next year, companies ranging from brands and publishers to agencies and ad tech intermediaries will need to comply with new privacy laws in Colorado, Connecticut, Utah, Virginia and — of course — California, where the existing California Consumer Privacy Act will give way to the even more comprehensive California Privacy Rights Act, or CPRA. 'CPRA definitely raises the bar,' said Fiona Campbell-Webster, chief privacy officer at ad tech firm MediaMath.

Tim Peterson